Video Editing

Paul Danowski Visual Design open graph image

Benefits of video

Of all of the different design services I offer, video always has the highest response rate, at that is for a couple of reasons. Video is the best way at grabbing your audiences attention. It is also the best at helping it’s viewers retain information. When information is presented in an auditory format along with visual graphics a significantly larger percentage will remember that information as opposed to if it is just auditory. While video can get a little costly its return on investment is much higher than any other form of marketing online. Video can also be greatly beneficial to your websites SEO. Video can increase the amount of time visitors stay engaged on your website, which will signal search engines that you are sharing trustworthy content therefore increasing your search engine rankings. Google owns YouTube so it is a good practice to upload videos to YouTube and than embed them to your website, this can help increase back links, likes and shares, and ultimately more traffic.

Different types of marketing videos

There are a number of different ways you can use video to market your business. Listed here are a few of the most common and effective types used today.

Brand videos

These videos are used with the intention of introducing yourself and your business to new potential customers. Here you can tell your companies story about how it was founded. Describe your core values, and explain why you are different from all of your competitors.

Explainer videos

These videos are made with the intention of walking your viewers through a process. They are instructional videos that walk their viewers through a series of steps to an ultimate solution. Examples could be a video that would teach it’s viewers how to install a new appliance they recently purchased.

Product review videos

Nothing sells a product better than actually showing your audience it’s benefits. Reviewing your own products and showing why they are superior as well as reviewing your competitions products are all ways to get your viewers to gain trust and interest in what you are selling.

Company culture videos

Another way to gain even more trust from your viewers is to show them the different people involved with your business. Showing your audience what goes on inside your company and it’s values will show there are real people behind your products.

How can I help you?

Over the years I have gained a lot of experience in video editing as well as animation. I have created a number of live action videos, animations and combinations of both. If you are interested in creating a video to help market your business I can help you. Please feel free to reach out to me and we can discuss your specific project. First, we will need to go over what your companies marketing goals are for this video and how it would fit into your sales funnel. We will need to pinpoint who your target audience is, and finally what the overall purpose of the video is. Are you selling a specific product, marketing your overall business, etc. Afterwards we will come up with a plan on how to execute your video to efectively get your message across. Next we will need to decide if it will be a live action video, animation, or both. Finally we will storyboard out the content we want in the order we want, and try to start matching up frames with their corresponding time, based on the estimated length we come up with. If you are interested in having a video made for you to market your business with, please fill out the form on my contact page, and I will get back to you with an answer as soon as I can.